COMM 315 P - Digital Media Analytics
Full title:Digital Media Analytics
Course description:Digital and social media have transformed the ways organizations use data to deliver services, project future trends manage reputations, build relationships, and tackle crisis and risk communication. This course introduces students to digital and social media analytics that can be used to extract, analyze, and evaluate digital data for strategic communication. Digital media analytics help organizations track and monitor real time online conversations, build brand awareness and online reach, follow public sentiment, and analyze audiences to understand key consumer segments. This course will introduce students to important concepts related to data-driven communication and train students on analytics tools related to search engines, social media, and digital marketing. (Lab fee required) (S)
Crosslist group:IN
Instructor: Lonnie Berry (
21318 21021 21138
Grade mode:Normal (A,B,C,D,F,I,W)
Course dates
Starts:January 16, 2024
End:May 10, 2024
Census date:February 2, 2024
Registration dates:November 5, 2023 - January 23, 2024
Last day to drop:January 23, 2024
Last day to withdraw:April 12, 2024
Meeting dates and times
MW F 01:00pm - 01:50pm Communication Center 112
Crosslisted courses
Crosslist groupCRNCourseTitle
IN23298COMM 315 PDigital Media Analytics

Fall 2023 Course Information