MKTG 2110 - Principles of Marketing
Full title:Principles of Marketing
CRN:11837
Course description:(Formerly MKTG 201). Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers. (F, S)
Instructor: Man Zhang (Man.Zhang@enmu.edu)
Seating
CurrentWaitlist
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35305 35035
Grading
Grade mode:Normal (A,B,C,D,F,I,W)
Course dates
Starts:August 17, 2021
End:December 10, 2021
Weeks:16
Census date:September 3, 2021
Registration dates:April 4, 2021 - August 24, 2021
Last day to drop:August 24, 2021
Last day to withdraw:November 5, 2021
Meeting dates and times
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Fall 2023 Course Information