COMM 527 P - Integrated Comm Campaign
Full title:Integrated Communication Campaign
CRN:23263
Course description:This course examines the theories and techniques of integrated communication, including public relations, advertising, marketing, sales promotions, and personal selling. Students will explore how all forms of communication work toward organizational and client objectives, and how those contribute to organizational/client brand. The course will include development of public relations strategies as well as tactical communication pieces. (Odd S)
Instructor: Janet Birkey (Janet.Birkey@enmu.edu)
Seating
CurrentWaitlist
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251312 25025
Grading
Grade mode:Normal (A,B,C,D,F,I,W)
Course dates
Starts:January 19, 2021
End:May 14, 2021
Weeks:16
Census date:February 5, 2021
Registration dates:November 1, 2020 - January 26, 2021
Last day to drop:January 26, 2021
Last day to withdraw:April 9, 2021
Meeting dates and times
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Fall 2023 Course Information