COMM 557 P - Social Media and Society
Full title:Strategic Social Media
CRN:23259
Course description:The ubiquitous presence of social media (SM) platforms has changed the ways organizations produce and circulate messages. Organizations like non-profit, transnational media firms, activist organizations, corporations, and small- to medium-sized businesses are grappling with challenges to reconceptualize strategies around branding and strategic communication. At the heart of such re-conceptualization is four key concepts: a) participatory culture; b) transmedia branding; c) spreadable media; and d) crowdsourcing. This course builds on these key concepts and explores strategic social media theories and research to help students understand digital branding, engagement, content marketing, viral messages, and conversations with stakeholders and key audiences. Strategic use of advertising, marketing, and customer relations are also examined. (Odd S)
Instructor: Joshua Bramlett (Josh.Bramlett@enmu.edu)
Seating
CurrentWaitlist
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251510 25025
Grading
Grade mode:Normal (A,B,C,D,F,I,W)
Course dates
Starts:January 19, 2021
End:May 14, 2021
Weeks:16
Census date:February 5, 2021
Registration dates:November 1, 2020 - January 26, 2021
Last day to drop:January 26, 2021
Last day to withdraw:April 9, 2021
Meeting dates and times
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Fall 2023 Course Information