| Course description: | Social media have transformed the ways organizations use data to deliver their services, project future trends, manage reputations, build relationships, and tackle crisis and risk communication. This course introduces students to social media analytics to extract, analyze, and evaluate social data for strategic communication. Social media analytics help organizations to track and monitor real-time social conversations, brand awareness, public sentiment, reach, and audience analysis. Data analytics enhance organizational listening capabilities to cultivate sustainable relationships with customers. This course will train students about the key concepts and algorithm-driven analytics tools to leverage social data for strategic planning. Lab fee required. (S) |
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