COMM 527 P - Integrated Comm Campaign
Full title:Integrated Communication Campaign
CRN:22018
Course description:This course examines the theories and techniques of integrated communication, including public relations, advertising, marketing, sales promotions, and personal selling. Students will explore how all forms of communication work toward organizational and client objectives, and how those contribute to organizational/client brand. The course will include development of public relations strategies as well as tactical communication pieces. (Odd S)
Instructor: Imran Mazid (Imran.Mazid@enmu.edu)
Seating
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25241 25025
Grading
Grade mode:Normal (A,B,C,D,F,I,W)
Course dates
Starts:January 14, 2019
End:May 10, 2019
Weeks:16
Census date:February 1, 2019
Registration dates:November 4, 2018 - January 21, 2019
Last day to drop:January 21, 2019
Last day to withdraw:April 5, 2019
Meeting dates and times
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Fall 2023 Course Information