MKTG 2110 - Principles of Marketing
Full title:Principles of Marketing
CRN:25627
Course description:(Formerly MKTG 201). Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers. (F, S)
Instructor: Pattarapong Burusnukul (Pattarapong.Burusnukul@enmu.edu)
Seating
CurrentWaitlist
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35035 35035
Grading
Grade mode:Normal (A,B,C,D,F,I,W)
Course dates
Starts:March 22, 2027
End:May 14, 2027
Weeks:8
Census date:April 9, 2027
Registration dates:November 1, 2026 - March 29, 2027
Last day to drop:March 29, 2027
Last day to withdraw:April 16, 2027
Meeting dates and times
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Fall 2026 Course Information