COMM 334 P - Persuasion and Social Influenc
Full title:Persuasion and Social Influence
CRN:24396
Course description:Provides a comprehensive introduction to research and theory on persuasion and considers its application in various communication contexts. Topics include attitude and belief change, message factors, reason action and behavior change, fear and humor appeals, narrative, elaboration likelihood model, dissonance, political persuasion, health campaigns, persuasion apply to advertising and marketing. (S)
Instructor: Jeff Gentry (Jeff.Gentry@enmu.edu)
Seating
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24024 24024
Grading
Grade mode:Normal (A,B,C,D,F,I,W)
Course dates
Starts:January 19, 2027
End:May 14, 2027
Weeks:16
Census date:February 5, 2027
Registration dates:November 1, 2026 - January 26, 2027
Last day to drop:January 26, 2027
Last day to withdraw:April 16, 2027
Meeting dates and times
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Fall 2026 Course Information