MKTG 2110 - Principles of Marketing
Full title:Principles of Marketing
CRN:14444
Course description:(Formerly MKTG 201). Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers. (F, S)
Instructor: Martha Staab (Martha.Staab@enmu.edu)
Seating
CurrentWaitlist
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35728 35035
Grading
Grade mode:Normal (A,B,C,D,F,I,W)
Course dates
Starts:October 12, 2026
End:December 11, 2026
Weeks:8
Census date:October 30, 2026
Registration dates:April 5, 2026 - October 19, 2026
Last day to drop:October 19, 2026
Last day to withdraw:November 6, 2026
Meeting dates and times
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Fall 2026 Course Information