| Course description: | This course introduces students to the strategic uses of social media in public relations advertising, and marketing. Social media have changed how organizations build and maintain relationships with key publics. This class will introduce students to important concepts relevant to industry careers in social media such as social media listening, strategic writing and planning, audience analysis and social media campaigns. This class will also discuss important concepts for individuals' professional use of social media such as personal branding and influencer marketing. Further the class will discuss important topics such as social media ethics as well as crisis risk and disaster communication on social media. The concepts learned in this class will help prepare students for careers representing themselves and organizations in a strategic manner on social media. (Lab Fee Required) (F) |
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